About us

Our background

iDEA is a consultant firm specialised in shopping centres, funded by Juan Merino (ex General Director of RIOFISA) and who´s vision is to apply his “know how” achieved in many years by developing shopping centres to investors and developers. Idea is a small service firm but with a broad experience and a deep vocation in attending our clients in all their needs.

The iDEA team is made up of a group of collaborators with a large experience in conceptualisation, design, commercialisation, development, asset management and buying and selling shopping centres.


New ideas for new leisure and shopping habits.


Aspire to be the best in everything we do and strive for continuous improvement.


New retail concepts, new ways of collaborating with our clients and new solutions.


in everything we do.


Dedicated  to making a meaningfull impact on our clients.

Have fun

We enjoy our work.


Juan Merino

Managing Director

César Ricardo Cano

Regional Director Latin America

Jesús Vera

Commercial Manager for Balearic Islands

Marta Merino

Commercial Manager

María Velloso

Head of Administration & Finance

Marcelo Bertolino Olagner

Collaborating Architect , mbo + ARQUITECTURA

Alfonso Vázquez

Collaborating Urban Planning Director